14 year old actress, Hailee Steinfeld, is the new face for Miu Miu ad. Miu Miu is a brand carried by Prada, in case you don't know. According to UK's Advertising Standard Agency (ASA), they have received a lot of complaints, that the ad was "irresponsible", suggestive of "youth's suicide". the agency claimed that the actress was "in a potentially hazardous situation, sitting on a railway track, "essentially" showing a child in a hazardous/dangerous situation.
The fashion line responded to the ASA ruling by defending the ad as a "serious, high-fashion campaign aimed at adult women," and argued that Steinfeld's expression was "wistful and thoughtful" rather than scared and sad, as the agency claimed it to be.Prada also highlighted the fact that no one was put in any danger because the images, which were shot by top photographer and film maker Bruce Weber, were taken on an abandoned rail track.
Prada's ad is not the only ad criticized by the agency this year. remember the Marc Jacobs perfume ad with Dakota Fanning that I've blogged about? Click here! lol :P
You be the judge guys. Let me know what you think. :)
The fashion line responded to the ASA ruling by defending the ad as a "serious, high-fashion campaign aimed at adult women," and argued that Steinfeld's expression was "wistful and thoughtful" rather than scared and sad, as the agency claimed it to be.Prada also highlighted the fact that no one was put in any danger because the images, which were shot by top photographer and film maker Bruce Weber, were taken on an abandoned rail track.
Prada's ad is not the only ad criticized by the agency this year. remember the Marc Jacobs perfume ad with Dakota Fanning that I've blogged about? Click here! lol :P
You be the judge guys. Let me know what you think. :)
personally, the ad was done with good taste and i think, Heilee can easily move away since she was not restrained. not to mention that you would get up and off the track asap once you see the train... lol :P.. perhaps, the shoot was done in an abandoned railtrack! HELLO! which leads me to think, is shooting in a condo terrace not allowed, as it might pose danger too? lol :P
tight hugs,
AC
tight hugs,
AC
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